When you go through the process of domain name selection, many experts will surely be telling you to opt for keyword-rich ones. On the other hand, there are also some people who would say that you must prioritize your branding above all. Choosing between these two amazing and highly advantageous options can surely be quite hard. Both options will provide you with different outcomes that are almost always of equal importance. What’s worse about this is the fact that regardless of how difficult decision can be, you must still do it.
Most people think that they can easily choose one and take a look at the consequences later. Although it can be quite easy to alter your domain name after some time, it will require effort, time and money. With this in consideration, it would be best that you get it right the first time. In order to get this done, you must take into consideration your long-term goals. In this way, you will get to know whether you should opt for a keyword-rich domain name or a branded one.
When you opt for the keyword rich domain, there are various pros that you will surely enjoy. Even though the algorithms of various search engines are now quite sophisticated, we still can not deny the fact that using keyword in your domain names can provide a great boost to your search engine rankings. Take a look at the websites that are on the top list of search engines and you will notice that most of them are making use of keyword-rich domain names. This is most especially true for the most difficult searches that one can rank for. If you only have one target keyword, then it is best that you include such term in your domain.
On the other hand, majority of the largest websites online have branded domains. With a good brandable domain, people can easily remember your site. As a result, you will get a higher volume of repeated traffic in the event that you have a good website. Most of the time, people search for websites by typing in their brand names on the browser. If your target market makes searches using this technique, then branded domain is the best way to go.
There are also disadvantages that come with both these options. For branded domains will not tell your visitors anything about the site. Because of this, you must spend a lot of money marketing and promoting your brand just to inform people what the company is all about. In the event that you would like to use a keyword-rich, it is recommended that you make use of the primary keywords to achieve best results. However, such type of keywords are quite elusive. Such domains can either be taken already or may cost a huge amount of money.
By considering all these pros and cons, try to come up with the best domain name choice for your website.